In today’s episode I interview Claire Akin, she is the founder of Indigo Marketing Agency, a full-service marketing firm helping top financial advisors deploy content marketing and social media strategies.
Claire is the author of The 2016 LinkedIn Guide for Financial Advisors, a step-by-step reference guide for using LinkedIn to generate leads and referrals. She speaks nationally at conferences to financial professionals on topics such as ""How to Generate Referrals Using Social Media,"" ""Step-by-Step Prospecting with LinkedIn,"" ""How to Get Client Feedback,"" and ""How to Market Financial Services to Women.""
Today we discuss how to laser in on attracting your best and ideal clients and how to deliver the right content to help them find you when they need help the most…so you can take advantage of what Claire calls “Money In Motion”.
We dive into how to how to use paid placement ads in speciality publications to target specific niche audiences and we’ll go over the tools and tricks that Claire uses to produce persuasive sales copy and ensure the headlines are social media friendly.
Oh and one more thing, if you want to learn more about content marketing and how to make it work for you, be sure to check out one of our most popular episodes, with Jeff Rose who’s built up a list of 26,000 subscribers using 100% content marketing strategies.
I first met TJ back in 2011, when the advisor I was working with was invited to be interviewed by CNBC. I sought TJ out to help us prepare for the interview and TJ’s media and communication coaching was so powerful, I ended flying to NYC and hiring him multiple times to be the on-air talent to record an annuity infomercial that later received millions of views.
TJ is the epitome of creating “omnipresence” in his niche. TJ has has appeared on more than 2,000 network news programs, including on Bloomberg TV, Fox Business News, CNN, MSNBC, Fox News Channel, BBC, Al Jazeera, RT, NBC, ABC, E! and Comedy Central, think of any news network and it’s very likely that TJ has been interviewed on it.
He’s trained mutual fund managers, hedge fund managers and top executives at most major banks. He has also trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament and is an incredibly captivating storyteller.
So today TJ reveals his tips on how to deliver an incredibly memorable interview and presentation. TJ walk you his little-known language patterns to have your message remembered by your audience.
We also discuss how to package up your message into what TJ calls “sound byte’s” that get picked up and quoted by the media.
Love or hate him, Donald Trump is getting a TON of media attention!
TJ deconstructs the communication techniques that Donald Trump is using and how you can use it to your advantage and deliver your message in a powerful and memorable way!
Today it’s my privilege to welcome TJ Walker, the highest paid media trainer to our podcast.
Today I'm interviewing Digital Marketing Expert & Video Specialist Jill Addison. Jill helps financial advisors leverage cutting edge video marketing strategies (powered by YouTube, Social Media and Email Marketing) to grow their practice quickly.
She is the author of "Financial Advisor's 7 Steps to Video Marketing Success", which helps financial advisors quickly get up to speed with video marketing to attract new clients online and turn current clients into raving fans.
Today we discuss the biggest makes advisors are making when it comes to video marketing and what really makes those fancy whiteboard videos so darn interesting to watch, and when does it actually makes sense to get filmed in front of a camera…
We also discuss specific tips that you can start using immediately to grab and hold the attention of your prospects and the ideal length you should keep your videos at.
If you’ve ever struggled to get your videos ranked on google, this podcast episode is chock full of tips and tricks that you can use to get your videos ranked on google for your local market area.
Listen In To Discover How To Capture The Attention Of Your Prospects With Your Videos And Get Top Rankings On Google